Expo NEON is the latest business from North Center City . Its emergence/creation is part of the project to update and retrofit the Expo Center Norte, an important hub for fairs and congresses in the North Zone of São Paulo since 1993, to offer an integrated solution for the entire event process. The new hub brings new services and complete assistance for events, including structures and elements for communication, signage, promotion, among others. All of this, in order to facilitate the daily lives of promoters, exhibitors, visitors and everyone who wants more practicality for their events, prioritizing culture over ESG.