About Us
Expo NEON is the latest venture of Cidade Center Norte. Its creation is part of the Expo Center Norte's renovation and retrofit project, a key hub for fairs and congresses in the North Zone of São Paulo since 1993, aimed at offering an integrated solution for the entire event process.
The new hub introduces comprehensive event services and support, including structures and elements for communication, signage, and promotion, among others. All of this is designed to simplify the experience for organizers, exhibitors, visitors, and everyone seeking more convenience for their events while prioritizing an ESG-driven culture.
The story of Grupo Baumgart began in 1936 with the founding of the Vedacit Impermeabilizantes factory in the North Zone of São Paulo. Over the years, the decision was made to diversify its business segments, and in 1975, it entered the agribusiness sector with Fazendas Reunidas Baumgart.
Later, during the 1980s and 1990s, the Group expanded into the services sector with the opening of the Center Norte and Lar Center shopping malls, into the events sector with Expo Center Norte, and into hospitality with the Novotel Center Norte.
Its continuous growth, built on credibility, trust, reputation, convenience, ease, and excellence, has been transforming the North Zone with the creation of Cidade Center Norte.
Host your event with us!
With our solutions, the Expo Center Norte pavilion offers convenience and comfort. It all translates into higher quality for exhibitors, suppliers, and over 1.5 million visitors who do business here every year.